The MyZe Strategies Small Business Workshops look at the whole business and focus on the entrepreneur’s ability to ask better questions and make better decisions for long term success. Successful business people are able to self-assess risk and capitalize on opportunities as they arise. Sharpening these foundation-based skills allows an entrepreneur to make better use of other training, opportunities and situations as a result.

The MyZe Team covers eighteen (18) principles during four (4) major sessions on the basic elements of business. The workshop is available as a full day program or a half day program, depending on the needs of each community.

The nature of the workshop is conversational. Each principle is described. Principles are combined into the story of a real entrepreneur. Participants work in small groups to apply the principles in relation to their own business and experience others doing the same. Then participants (in the full day program) work through specific exercise(s) that help them gain clarity and develop new strategies in their own businesses.

Following is an abbreviated outline of the workshop:

 Welcome & Introductions

Overarching Principles
Appreciate Inquiry
SWOT Analysis
Intro to the Four Elements
Goods/Services
Marketing
Finance
Leadership

Goods and Services

Principles
Product Differentiation: Speed, Quality, Price
Planned Obsolescence
Disruptive Technology
Small Group Exercise
Individual Exercise

Marketing

Principles
The Pareto Principles
Unique Selling Proposition
Leverage/Replication
Coattail Marketing
Small Group Exercise
Individual Exercise

Finance

Principles
Bookkeeping vs Financial Management
Forecasting for Decision Making
Inclusive Product Costing/Pricing
Small Group Exercise
Individual Exercise

Leadership

Principles
The Team
Focus on Strengths
Systems
Decision Making
Entrepreneurial Balance
Manager vs Leader
Small Group Exercise
Individual Exercise

Resources

Offerings through the Chamber
Local Resources
State Resources
National/International Resources

Putting it All Together

Next Steps
Public Commitment
Closing Comments

 

Regardless of whether partner organizations choose to do the full or half day small business workshop, the agenda is the same. The difference between the two is the amount of time spent on each topic and the time devoted to individual work. Participants in the half day workshop receive the individual exercises as a take home package, while participants in the full day workshop have time to work through the materials during the workshop.